Since college, when I designed a fictitious annual report for Carnival Cruise Lines, I've wanted to design annual reports for clients. I thought my moment to shine finally came through Lonsdale's SAGE Department - who designs annual reports for various clients annually. I was asked to design a look and feel including cover options and a couple of spreads to present to the client. Below was my design (that I was really happy with, especially given the short timeframe I was given to work with). I won the battle but lost the war. Lonsdale liked the design but the client chose someone else. Nonetheless, here it is.
![](https://cdn.myportfolio.com/d943bd9f9d2feb30c4d421e96c9f9aca/2478a1e8-806b-4d5f-a755-fc1e6e5e942e_rw_1920.png?h=231c2d8cd2aa641f297cfc0eb1277704)
![](https://cdn.myportfolio.com/d943bd9f9d2feb30c4d421e96c9f9aca/9f0eb0f0-374e-456c-b4da-cf21bf408138_rw_1920.png?h=bf5d75642272c8ee14aed0b41ac3e40c)
![](https://cdn.myportfolio.com/d943bd9f9d2feb30c4d421e96c9f9aca/0e25adc4-57f0-4336-80bf-a850ada97f6a_rw_1920.png?h=d58115d82f25f8b6e26c7801d804bb68)
![](https://cdn.myportfolio.com/d943bd9f9d2feb30c4d421e96c9f9aca/8f09cf76-e2b1-43a2-8216-daaaa8793dc8_rw_1920.png?h=b3d9b2c8afb6ea9ba80fb4218f2f3aec)
![](https://cdn.myportfolio.com/d943bd9f9d2feb30c4d421e96c9f9aca/d667d3f9-4a86-44fe-a140-e34d88c3d610_rw_1920.png?h=abb5251ada8fed80f5d4f4b83e56b14d)
![](https://cdn.myportfolio.com/d943bd9f9d2feb30c4d421e96c9f9aca/5ae57011-2b4b-4623-8cf2-e460729f8f1c_rw_1920.png?h=5e4fafcbeeb96171cd5a376a8193bf3b)
![](https://cdn.myportfolio.com/d943bd9f9d2feb30c4d421e96c9f9aca/a3e91d59-26d4-42cb-b521-562c3c0c308f_rw_1920.png?h=a80629aece34968d92e31b1479ec1a86)
![](https://cdn.myportfolio.com/d943bd9f9d2feb30c4d421e96c9f9aca/19f57f5d-c843-4dbd-a8c9-dd7e7dcf7207_rw_1920.png?h=42ceec60630274c8c4f583397775187c)
![](https://cdn.myportfolio.com/d943bd9f9d2feb30c4d421e96c9f9aca/b3424178-b0b5-4366-bd3c-d7eeca4e59f0_rw_1920.png?h=d79a221c86ceb0cf83e178cb14d27b98)